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Diggler All Terain Scooters - One phone call brought on the
dogs! by Rob Fruechtenicht, 1/31/14 (click on photo for larger view)
When I first started Diggler Scooters I was making a product that
could surf down mountain trails at the same speed as a mountain bike. It
had to be able to handle technical terrain, and steer and stop, and it had
to perform. I grew up in Marin County California with the invention of the
mountain bike and have seen sports like that and snowboarding go from weird
hobbies to Olympic events. I was making a product for those types of people.
Never in a million years did I expect dog owners to be consumers of my
performance scooters.
One rainy morning in 2002 the phone rang. It was a lady then in her 50’s, not a 22 year old mountain biker or 25 year old skier, but a lady in her 50’s who was going to buy one of my scooters and hook it to her dog and have her dog pull her. It sounded weird, but I remembered those kids from when I was young who were lucky enough to have a dog that would pull them on their bike or a skateboard, or even a sled. So I entertained her idea, we struck up a conversation, and I closed the sale. Yippee! Business 101, close the sale. What I didn’t realize at the time was that this was a different type of sale, it was a different customer, with different motivations. That call changed the course of my business for good. To say my business has gone to the dogs is actually a good thing. I’ve gotten involved with the nicest people who are compassionate and fun loving and who just seem to care a little bit more. This is an activity that brings joy to people and their pets. That feels good. We have customers of all ages and shapes and sizes, and we have the same in the dogs that pull them. We have huskies, we have labs, we have bird dogs, and rescued pit bulls. We have everyone from beginners and Yukon Quest racers. We have trainers and rescuers and just every day Joe’s looking for a new way to walk the dog. We finally got a Facebook page, and it’s been completely taken over by dog people. You would never even know we did anything else. Rob Diggler, Inc
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