We are grateful for all the love and support we have received over the past decade as owners of Sled Dog Central. It is time to hand over the reins to a new owner who loves the sport as much as we do. We are happy to announce that Niina Baum is the new owner of Sled Dog Central. She is extremely talented and will lead SDC into a bright future.
--- Richard and Maud Hancock

From Niina,
I am thrilled to announce that I have the honor of becoming the new owner of Sled Dog Central.
My connection with Sled Dog Central runs deep. I vividly remember using the site when I was just 6 years old, eager to learn everything about the sport. Established in 1997, during the nascent days of the internet, Sled Dog Central was my gateway to the world of sled dog racing and a community that has enriched my life profoundly. It’s more than just a website for me; it’s what shaped my passion for mushing. As the founder of my own digital marketing agency and a holder of a master's degree in Information Communication Technologies with an emphasis in Digital Marketing, I am excited to bring my expertise to ensure that Sled Dog Central remains as your premier resource in the world of dog mushing sports.
As we move forward, my mission is to enhance our offerings, making Sled Dog Central not only a repository of valuable information but also a vibrant community hub for both seasoned mushers and newcomers alike. We’ll be introducing new features and engaging content that reflect the latest in digital advancements while honoring the long-standing mission and vision of Sled Dog Central. The current owners have been remarkable in their stewardship of Sled Dog Central, and I am grateful for their trust and support as we transition into this new chapter. They will continue to be an integral part of this journey, ensuring a seamless blend of tradition and innovation.