
Original Article by: Patrick Enslow, KTUU Channel 2 News, Image Source: Mike Mozart / CC BY 2.0 / MGN - Anchorage, Alaska 
UPDATE: Odom Corporation says it will continue to sponsor Iditarod, though without Coca-Cola's label
Original Title:Coca-Cola backs out of sponsorship for 2019 Iditarod
Thursday, spokesperson for the Iditarod Jennifer Thomspson told KTUU that the Odom Corporation is standing by its sponsorship of the 2019 Iditarod, though it won't do so under the Coca-Cola label.
In a statement from Odom, the distribution company said it was a proud sponsor:
“Although the Coca-Cola Company is not a sponsor of the Iditarod (they haven’t been since 2015), The Odom Corporation remains committed to supporting this meaningful local event. We are proud to be a sponsor of this year’s race. The historical importance of this event to the Alaskan community is one of the fundamental reasons why Odom remains committed to this annual event.”
The Iditarod said animal rights group People for the Ethical Treament of Animals re-purposed a story from 2015 to disrupt the Last Great Race.
However, on Wednesday when KTUU reached out to the Coca-Cola Company regarding their race sponsorship, the company confirmed its local distributor was not sponsoring this year’s Iditarod through any consumer brands owned by The Coca-Cola Company.
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